How do you come up with great promotional ideas for salons?
You offer a huge amount of value to your customer, and tease them a little beforehand.
Salon marketing should be fun, and you constantly need to keep your perfect customer in mind.
What do they want and what do they need?
Here are some great promotional ideas for salons that are easy to pull off, without putting yourself out with huge discounts.
Run a Daily or Weekly Deal
Running an exclusive weekly deal on a certain platform is ideal.
This means your customers or leads (prospective customers) will fall into a net where you can reach out to them, and they’ll be sure to get the message.
This is also very helpful for keeping a close eye on their interests.
The best platforms to do this for salons, would be Facebook, an email list, and Instagram.
In fact, you should use all of them.
- Facebook, because you can target and retarget ads to your followers.
- An email list, because they’re sure to see the deals.
- Instagram, because you can engage with them visually.
Post Client Photos Online
You need to take client photos as often as possible, and post them on your Instagram, Facebook and on your main website, whether on the blog or the main page.
Of course, get your client’s permission first.
Many will agree, and will be excited to see their photos online on your website or social accounts.
This is a great FREE marketing strategy for salons.
Publish News on the Latest Trends
Follow as many big fashion and beauty publications as possible, so you can post their updates on your social media accounts.
This shows that you’re up on all the biggest beauty/hair trends.
Here are some great publications to follow or subscribe to:
- Marie Claire
Also, if your salon caters to a very specific market, find publications that do as well, or Google Alerts to get instant updates on trending searches that you can specify.
Team Up with Successful Local Businesses
It might cost nothing to team up with another business that compliments yours, so their clients can become your clients.
For example, if you’re a hair salon, you can team up with a nail salon or spa in your area.
What do we mean by team up?
Speaking in terms of content marketing, you can follow each other on social media and agree to repost each others posts on a regular basis.
You can also agree to link to or mention each other promotions or their website in general.
If you’re doing this for free, just make sure they keep up their end of the deal!
Use Locational Hashtags
Just think about the people who might be in town visiting, who might want their nails done.
Use a hashtag in your social posts with the name of your town!
You can start using these easy and effective promotional ideas for salons right away!
Still have some unanswered questions about creating the best marketing plan for your salon?
Get some 1-on-1 help from a Growth Specialist!
It’s called the Double Your Sales Review, and there are no fees involved and no strings attached. After just 30 minutes on the phone, you’ll walk away with a checklist of things to do, molded specifically around your salon.
Schedule your 30 minute Strategy Session for your Double Your Sales Review, and we’ll give you a ring.