As technology moves towards different directions, marketing moves with it.
That’s because marketing relies on connections with its target market; businesses have to be able to connect with their customers and in order to do so, they have to market in whichever way will best grab their customers’ attention.
Today’s focus? Email marketing.
For many years this attention-grabbing method has been email marketing. The popularity and growth of online communication have led to email marketing campaigns, which have largely been effective at targeting individual users and promoting companies and websites.
However, with the popular movement towards social media, many marketing campaigns have moved to promotions on Facebook, Twitter, and other social networking sites.
This has led to the erroneous assumption that (simply phrased), “email is dead”.
The truth is that it’s far from dead, email continues to grow at an incredible rate providing companies and websites with numerous opportunities for reaching out to their customer base and attracting new customers and subscribers.
The Radicati Group, (a technology market research firm) reported in 2013 that email usage is predicted to increase by 26% by 2018, from 4.1 billion email accounts to 5.2 billion.
Along with general growth, generating leads with email is easier and more effective than ever, and the payoffs continue to increase.
One reason for this is that email is increasingly accessed through mobile devices, which make checking email faster and more effective; thus, email marketing messages are more likely to reach their targets frequently, as these people will check their email frequently.
Furthermore, people prefer email communications for commercial purposes because they often can find good deals and specials through online marketing.
Ultimately, email is far from dead – it is thriving, growing, and generating more leads than ever before.
As a business, it is to your advantage to make use of the benefits that email provides; however, it is important to keep in mind that not just any email is effective.
Email marketing needs to be personalized towards the individual.
Be sure to keep these aspects in mind:
- The length of your subject line
- The content in your email
- What time you send the email
- The day of the week you contact your subscribers
Take the time to learn the strategies that work and avoid those that don’t; learning how to make your email marketing work will make your efforts worth the time and money put in.
Recommended Reading: What You’ve Been Doing Wrong with your Email Strategy