Despite what you may think, not all web traffic is GOOD web traffic.
Even if your website is a modern example of beauty, the wrong traffic will drag it down the search engine results. Additionally, what’s the point of visitors that aren’t interested in what you have to offer?
(Hint: That’s why it’s important to have a structured traffic plan for your brand. Haven’t gotten our Grand Slam Traffic Plan? Click here.)
Stop thinking quantity and start thinking quality.
Relevant traffic comes from visitors who are interested in what you have to offer. If you’re still wondering why this matters… Relevant visitors will likely tell other potential customers about your company and word of mouth is the most powerful marketing tactic known to date.
So how can you drive the RIGHT traffic?
Always write quality content.
One of the first things search engines look at is the quality of text-based content. Search engines are getting smarter everyday and those who have less than useful content will be left behind. When readers find value in your content you become an authority in your industry and more people will start looking to your company for the ‘how-to’.
Additionally, the chances of your content being shared to social media increases ten fold.
Start linking with credible partners.
Linking has been one of the most effective traffic tactics for many years now. Start establishing relationships with other providers in your industry. Ask if you can make a guest post, or vice versa.
This builds your credibility and gives you a vote of confidence from the search engines who try so desperately to rid the results of useless websites.
Be active on social media.
It’s not enough to have a Facebook profile that you update once a week. Once they know your present, individuals will start following your page in order to stay updated on your brand.
Post consistently and observe your analytics. From your statistics, you can gather when to post and what to post.
Targeting your traffic will ensure that the right customers make it to your website and more importantly, your brand. Need some help? Click here to schedule a Double Your Sales Review