There are plenty of creative ways gyms can gain more members.
The little details in how you position your marketing efforts depends on what sets your gym apart from the others.
Knowing your customers well makes all the difference.
That being said, you can use the following methods to get more new members into your gym, even if you have some stiff local competition.
It’s all about strategically offering amazing deals to your prospective customers. These methods are also easy to put in place.
Without further ado, here are 5 ways new gyms can gain more members than their competition.
Free Training Session
Luring in new members with something free isn’t anything new.
However, this will help you capture your leads’ email addresses, so you can follow up with them later, which is extremely important.
Essentially, this is your “lead magnet”.
The basic idea is this — you would create a web page that will allow your visitors to sign up for a free training session.
Once you’ve collected the interested prospects’ emails, you can easily contact them and keep track of them.
Later on, whether they take advantage of the free train session or not, you can alert them of future promotions to get them to come back.
Offer Group Discounts to Businesses
This is one of the best ways gyms can gain more members, in large quantities.
Offer group gym memberships for local businesses, open to all the employees. You can group the discounts so that when there are more employees involved, they can a bigger discount.
You can also take it one step further:
Offer a free 6 month membership to the employees of the business that reaches a certain goal first within a given period of time.
A friendly challenge makes it fun and fosters customer loyalty.
Flash Opening Offer Coupled With Referral Program
Kick off your first opening month right!
Offer your first 100 members (or other number) a free 6 month membership. If they refer 10 or more friends, their whole first year is free.
You’ll see your membership grow in leaps and bounds in a short period of time.
Promote this offer on social media, as well as on your official website and around town. Partnering with successful local businesses will help you get the word out quickly.
Create a Gym Website that Turns Sales
Your official website is the most important place online when it comes to your gym.
It needs to be able to introduce your gym to prospective members, and effectively lead them down the path toward signing up for a membership.
This is done with a layout and strategies that have been proven to work best for gyms.
You might have a decent website already, but if you’re not taking every opportunity to woo prospects and get leads, it just isn’t performing the way it could be.
Click here to find out how you can get a website on the cheap that makes sales while you sleep…
Run a Targeted Facebook Ad Campaign
Once you have your gym’s fan page up and running and have started getting Likes, you can try running a specially targeted ad campaign to get more exposure to the right people.
In your business account on Facebook, you can get an ad pixel.
You can then set up an ad to target a specific type of person on Facebook (your perfect customer), and have the pixel track how well the ad performs.
The Facebook pixel will save you money on advertising!
Click here to learn about how this works. It’s versatile and totally customizable to work toward any goal you might have with an advertising campaign.
Best of all, you can target or retarget very specific sets of people…
… people who are most likely to take action.
Don’t forget to always keep your customer avatar in mind when using these effective ways gyms can gain more members.
If you use these methods, let us know how you did it in the comments section!
Still have some unanswered questions about creating the best marketing plan for your gym?
Get some 1-on-1 help from a Growth Specialist!
It’s called the Double Your Sales Review, and there are no fees involved and no strings attached. After just 30 minutes on the phone, you’ll walk away with a checklist of things to do, molded specifically around your gym.
Schedule your 30 minute Strategy Session for your Double Your Sales Review, and we’ll give you a ring.