Use these fun snapchat gym promotions to create an engaging social media campaign around your gym, run solely by your gym members!
The great thing about social media is that it can be used as a FREE promotional tool.
However, you can’t count on this happening on its own.
You’ll need to use a few different social media campaign strategies to encourage your gym patrons to spread the word.
We came up with some of the best snapchat gym promotions that are easy to implement, which are essentially free advertising campaigns, only better.
Check out our post, Instagram or Snapchat Marketing? How They Differ and How to Use Them.
Why Snapchat is a great social marketing platform:
“Unlike Instagram, a snap can only be viewed for a maximum of 10 seconds. You can view it again if you click on it, but only for the next 24 hours.
How could this possibly be a strength?
It creates a sense of urgency and your viewers are more likely to take action quickly on whatever you’ve snapped.
This also makes it more memorable!”
It’s also a fact that 77% of Snapchat’s users are college-aged or college students.
Promote Your Snapchat Account!
First things first: your members need to know about your gym’s Snapchat account.
You have a Facebook page, right?
Take some snaps and create an irresistible offer to get them to add you on Snapchat.
Promise future Snapchat gym promotions, as well as a reward for the first 50 people to add you on Snapchat.
Screenshot your first Snapchat story and post them on Facebook!
Some first Snapchat story ideas:
- A snap or 10-second video of the gym itself.
- A coupon new members can redeem.
- A reward for the first 50 or so people to add your gym’s account on Snapchat.
Be sure to use popular fitness hashtags when you post the screenshots on Facebook!
Fit Snaps Contest
What is your gym’s unique selling point? What makes you different from your competitors?
Create a friendly contest for your gym members, using your unique selling point.For example, Planet Fitness is known for being a “judgement free zone”.
They created a social media campaign that wasn’t a contest, but a way for their members to celebrate reaching their fitness goals and generally enjoying working out.
Many people are competitive and love a friendly contest.
Encourage your gym members to take a Snapchat (picture or video) each time they visit, and send it to their friends or post to their story.
They will need to take a screenshot and post it on your gym’s Facebook page.
You can hold this contest for however long you want. Whoever snapped the most during this amount of time wins a prize.
This prize can be a free year or free 6 month membership.
Discount Snapchat Story
Since a Snapchat story’s time is very limited, the sense of urgency is on your side.
Start off a story with a fun foreshadowing of a coming discount.
Follow up an hour later with a coupon code they can use to get a discount or something free.
This is a huge chunk of most gyms’ target markets.
Many young people are interested in staying in shape and staying healthy, as well as using social media to document their fitness routine in photos.
Check out these Snapchat gym promotions to take advantage of this:
The above examples of Snapchat coupons are from Constant Contact.
They will screenshot it if they want to use it, and hurry over to your gym to use it before they miss out.
Even if you don’t specify a redemption deadline, the sense of urgency is still there.
The above examples are very rudimentary, but because of Snapchat’s temporariness, it doesn’t need to be fancy.
Just encourage your gym members to add a certain celebrity in the fitness industry (or who regularly snaps their fitness routines and results).
It’s simple, and everyone has a favorite celebrity.
Most celebrities are also very fitness-minded, so it won’t be hard to pick a good one.
Just follow some celebrities to see what they post regularly on Snapchat, and take a snap telling your followers why they should follow a certain star.
And a Few Other Snapchat Gym Promotions:
Create a Snapchat to…
- Encourage followers to sign up for your email list.
- Promote upcoming events.
- Promote new classes.
- Tell them about new equipment.
- Any other special updates.
- Do a “feature member” snap once a week.
- Do “behind the scenes” Snapchat stories.
Use your creativity and your knowledge of your target market and gym members to come up with specific campaigns that they’ll love.
Ready? Create a Snapchat account and get to work!