Read quotes from leaders in the medicine and marketing fields.
What better way to get medical practice marketing ideas than from leaders in the medical and marketing fields?
These experts are from many different specialties and practices.
They share advice on subjects that are big concerns to physicians looking for more patients, and ways to actively market to the right people.
You’ll also find some great advice on taking care of your patients, so they will give word-of-mouth references…
… happy patients are your best marketers!
“Fundamentally, the answers to our challenges in healthcare relies in engaging and empowering the individual.” – Elizabeth Holmes, American businesswoman, and the CEO of Theranos, a blood test company founded in 2003.
“There is a lot of opportunity sitting in global healthcare business. I think there is a strong opportunity to build upon for further growth.” – Malvinder Mohan Singh, Indian businessman with the Fortis Healthcare, Ranbaxy and Religare business.
“We should be concerned not only about the health of individual patients, but also the health of our entire society.” – Dr. Ben Carson, retired American neurosurgeon and 2016 candidate running for President of the United States.
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” – Jeff Bezos, CEO Amazon.com
“Whether you are big or small, you cannot give good customer service if your employees don’t feel good about coming to work.” – Martin Oliver, MD Kwik-Fit Financial Services
“A lot of people won’t think of referring until you ask them to. You need to tell them you have an opening in the practice.” – Robin Samora, founder and president of Let’s Make You Shine, Business and PR Strategy in Boston.
“When given a choice, patients use a variety of factors to help them determine where they will receive their health care. Quality of care is one important determinant, but it’s extremely difficult for patients to assess. Instead, they often rely on proxy measures.
A great example of this is in the airline industry. How do passengers know whether the engines are well maintained on the plane in which they are about to take off? Since they can’t look in the engines themselves, passengers subconsciously think of cleanliness as a proxy for maintenance because cleanliness is immediately accessible and understandable to them. It turns out that, in the minds of airline passengers, coffee rings on the tray tables equal sloppy maintenance.” – James M. Giovino, MD, practicing Family Medicine doctor in Eloy, AZ.
“No one can be all things to all people. If you are a specialist in your field then you only have a certain clientele that you can work with. But, even the general practitioner can’t help everyone. So, before you advertise to anyone you must identify who are the people most likely to want your product or service and have the ability to pay for it.” – Tom Egelhoff, Author, Speaker, Sales Trainer, Teacher and Business Consultant.
“Why am I online blogging, pushing content through my website and even interacting on Facebook, Twitter, Google+, Pinterest and many other sites? Because my patients are there. Increasingly, they are utilizing the Internet to self-diagnose; to look for “second opinions” from peers and friends; to research a physician, recommended treatment, or hospital; or to find the latest information on their disease.” – Howard J, Luks MD, Board Certified Orthopedic Surgeon, active on social media.
“America has the best doctors, the best nurses, the best hospitals, the best medical technology, the best medical breakthrough medicines in the world. There is absolutely no reason we should not have in this country the best health care in the world.” – Bill Frist, American physician, businessman, and politician.
“Provide educational information that will be of interest to prospective patients. Education-based marketing will ensure that your marketing is perceived as valuable rather than as just more annoying advertising.” – Dr. Ron Jobson, Pain Management Specialist / Physical, British Columbia
Keep these medical practice marketing ideas in mind when seeking new patients!
Print them out, so you can refer to them until you have them down.
Do you have some advice of your own to share?
By all means, leave them in the comments, below!