Luigi’s Restaurant has been an Akron, Ohio landmark since 1949.
However, having a great web presence and using a few very effective marketing strategies has helped to bring them a cut above the rest.
They hired the Cirius Marketing team to run their online marketing, and they delivered…
- Facebook account management and social media post scheduling.
- Facebook ad creation and retargeted ad management.
- Creative marketing ideas for returning customers.
- A website that generates leads.
- Monthly promos and sales funnels.
Retargeted Traffic
Cirius Marketing runs some very successful product sales for Luigi’s Restaurant.
They made $3600 a day in the sales of T-shirts alone. They did this by using retargeted traffic with Facebook ad pixels.
The Cirius Marketing team created the ads that would run on Facebook.
A Facebook ad pixel was created and installed on a product page, where the audience will be retargeted using Facebook’s ad management.
This retargeting technique ensures that the amount of money spent on an ad is worth it, because those who see the ad are more likely to click on it.
This is how retargeting works:
Let’s say you came up with a great product that you know your audience would be interested in.
There will be some people who are interested in it, while others won’t care as much.
Those who are interested in it, at least to some degree, will click on the post and like it, comment on it, share it, or click through to the webpage.
You run the post again and sponsor it, and retarget it make sure it only appears to those who have already engaged with it.
These people are much more likely to make a purchase.
Creative Return Path
A return path is a strategy that makes sure people who have already purchased from you will return again and again.
Think: Reward points and punch cards.
Customers who purchased a shirt were promised a free soda every time they wore the shirt inside the restaurant.
The sales in T-shirts more than made up for the very small loss of a free soft drink.
This strategy compounded into more followers on social media, more happy customers, and more returning customers.
Customers that travel this far down the customer journey aren’t just customers, they’re now big fans that will tell everyone they know about your business.
Conversion Website
You can do a lot on Facebook, as well as on a website like Shopify with your own web store.
However, having a conversion website will increase sales exponentially.
The Cirius Marketing team has a specific strategy for building conversion websites, which you can see by visiting LuigisRestaurant.com.
All of the sales funnels and monthly promos are positioned strategically on the website.
A high-quality domain and well-designed website help to position your business as an authority in your location and your industry.
Three to 4 seconds is how long it takes for a web visitor to make an assumption about your business.
This is why your website needs to be a perfect representation of your brand.
If your brand doesn’t have a solid identity, then your website will appear to be just another generic website floating around on the web.
In addition, Cirius Marketing conversion websites are mobile-friendly.
Cirius Marketing uses website design methods that seamlessly adapt to each screen size for an optimal viewer experience.
This is important because many people search for local places to eat on their mobile phones.
In Conclusion…
Having an engaged audience on social media will lead to more sales and a much better advertising ROI.
LuigisRestaurant.com’s conversion website is an integral part of their marketing strategy.
Return paths have multiple benefits (more sales and many happy customers).
If you’re interested in having the Cirius Marketing team craft a winning marketing strategy for your business, you can schedule a 30-minute session with a Cirius Growth Hacker by clicking the link below.
Schedule a Double Your Sales Review and pick the time that’s best for you.
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