According to The National Retail Federation, Valentine’s Day needs your attention.
One of the best ways to take advantage of this is with these simple Valentines Day social media promos!
It comes in only 2nd to Christmas as the biggest money-making holiday for businesses. This is important for all businesses, since the main theme of Valentine’s Day — Love and Relationships — is pretty universal, and can be leveraged by most industries.
According to this article from CNN, the average person will spend $130.97 on Valentine’s Day, and the total spending across the board averages out to $18.6 billion.
Everyone loves love, and everyone enjoys getting a gift.
A Few Industry Specific Examples:
For restaurants, you might want to promote a date night dinner.
For salons, you might lower the price for hair styling or manicures for date night.
For gym memberships, you might run a deal ahead of time to get people in to get in shape to impress that certain someone.
If you sell anything… you get the picture.
Even if you end up doing these at the last minute, it’s okay, because these Valentines Day social media promos are very easy to run.
So without further ado, here are some really easy and effective ideas for Valentines Day social media promos.
Pick Up Line Contest. Encourage your followers to comment with a pick up line. Let people vote on the best one by Liking the comment with the pick up line or story they like best. Whoever gets the most Likes gets the prize (a discount or something free and of high value)!
Love Story Contest. Have them comment with a story about how they won over their significant other. Let people vote on the best one by Liking the comment with the pick up line or story they like best. The winner gets the prize!
The Last Minute Gift Idea. Offer a special Valentine’s Day discount on one, a few or all of your items and promote them as last minute gifts. Post specific products and describe why they would make a great Valentine’s Day gift.
Offer a Free Digital Valentine. Post a digital graphic worthy of sharing with a loved one and encourage people to share or download. Have a graphic designer make a nice one.
February 14th Shipping. Offer free shipping for the first 2 weeks of February (maybe with an order than costs $14 or more?), or offer a shipping option like guaranteed delivery before February 14th.
Promote a Hashtag. Encourage your followers to use a popular Valentine’s Day hashtag and post a Valentine’s Day picture that goes along with the tag. Align this hashtag with a value of your brand.
Here is a collection of popular hashtags that you can use across social media.
Aside from taking advantage of a retail holiday, you can use promotions and campaigns like these to strengthen your bond with your fans.
Engagement only leads to even more sales.