[Case Study] How “Customer Value Optimization” Caused a 30% Sales Increase in Just 1 Month

An increase in sales is always exciting, but a sales increase in a small amount of time?

It’s time to pop some bottles and celebrate.

We wanted to share this killer formula for business growth with you, because…

1. It’s exciting to know what works and how to use it.
2. We enjoy being able to help small businesses become not-so-small (at least in sales, anyway!).
3. This will help us toward our goal of helping to grow 1,000 small businesses over the course of the next 5 years.

You probably already get that we use the Customer Value Optimization model to help build unstoppable businesses.

We work along the lines of this system, and we use some useful tools, which you’ll be able to access and download at the end of this blog post.

One of these tools is the “Lifecycle Marketing Workbook”.

It guides our customers into what ultimately becomes the foundation of their killer marketing plan, and it revolves around 1 important thing…

Knowing your customers so well that you can deliver exactly what they want.

It seems overly simple, but this is the most common mistake that small businesses make, and what causes the most problems down the line.That’s why we’re so happy to offer it to you, so you can use it too.

We Used It To Cause a 30% Sales Increase for…

…Waggs Coons, a Maine Coon breeder located in Northeast Ohio.

Yes, that’s right. They breed Maine Coon cats!

They’re the experts on breeding these beautiful kitty cats. They very rightfully focus their energy on running their business. They care very much about what they do, and it shows.

For one thing, they knew they had to gain some guidance on marketing in order to grow, with digital marketing especially.

We used the LifeCycle Marketing Workbook to get them started.

However, at the time, it was just a system we used, not really a nicely organized workbook! But we saw how incredibly useful it was, so we tightened it up to streamline the whole process.

So, how did we cause a 30% sales increase in just 1 month for this cattery?

We nailed down how they would attract more leads.

We identified exactly what it would take to educate their leads, how best to position their offers, and the delicate process of closing sales.

AND (this is the major part)…

… How to take their business above and beyond their target customers’ expectations to create a WOW factor that makes a lasting impression.

When we had finished working with them, as well as providing a conversion website, the results just 4 weeks later made it all pay off 3 times over!

This is only one example, but we used such an oddball industry (breeding cats) in this particular example, because we wanted to underline how this system works for any type of business.

Our growth hackers are ready to help you get started with taking on even your biggest competitors…

…because they probably aren’t using these strategies yet.

Click below to schedule your Double Your Sales Review!

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