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How Maine Coon Breeders Used Customer Value Optimization

marketing case study
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David and Suzie Wagoner love Maine Coon cats, and it shows.

They’re enthusiastic about breeding these fluffy, sweet kitties, and it shows. They hired the Cirius Marketing team to do a website rebuild, and since then, their sales have exploded.

With a new, beautiful, mobile-friendly website, their customers can see just how much they care.

New Customers from Far and Wide

Based in Ohio, the Wagoners have been breeding and selling awarding-winning Maine Coons to happy cat-lovers in the Northeast Ohio area.

Since getting a website rebuild, they’ve gotten multiple customers from out-of-state.

This shows just how important it is to have a high quality website, no matter what industry you’re in — it proves that you truly care about your business.

Even if your customer has to travel, the value of your business proves its worth.

More Sales at a Higher Price

The Wagoners were able to increase their prices by 30%.

They were skeptical that customers would want to pay that much more, but something happened that they didn’t expect…

…they ended up making more sales.

Imagine making 50% more sales, at a 30% price increase!

This is another example of how a high-quality website with the right content will help grow your business.

Mobile Responsive

WaggsCoons.com is easy to view and navigate on screens of all sizes.

This is important, because many people search the internet and conduct brand research on mobile devices.

This gives the Wagoners a huge competitive advantage.

mobile responsive website

While many people use mobile phones to get online and make important purchasing decisions, there are still those who use laptops and desktops as well.

That’s why Cirius Marketing uses website design methods that seamlessly adapt to each screen size for an optimal viewer experience.

The text, navigation and images, scale down perfectly on cell phones tablets and laptops, and can even be viewed clearly on a smart TV.

Beautiful Design

Three to 4 seconds is how long it takes for a web visitor to make an assumption about your business.

Your website needs to be a perfect representation of your brand.

If your brand doesn’t have a solid identity, then your website will appear to be just another generic website floating around on the web.

As soon as the WaggsCoons.com homepage loads, you get a big, beautiful picture of a Maine Coon cat that grabs your eye.

crisp homepage image

The image is crisp, and the content is well organized.

The visitor is immediately presented with Waggs Coons logo at the top, which shows their authority as Maine Coon breeders.

The navigation is immediately to the right.

From there, the visitor’s eye is drawn to the text on the front page, which gives a great introduction to their business.

Just the top of the homepage alone does its job, which is to make the visitor feel like they’re in the right place, and that they can trust these Maine Coon breeders.

In Conclusion…

The Wagoners were able to attract more business, as well as increase the total value of each person who visited their website.

They were able to significantly broaden their reach and open up to more growth opportunities.

Having a conversion website by Cirius Marketing will open any business up to more marketing strategies, which work beautifully in conjunction with a high-quality website.

Interested in a great conversion website that uses the CIRIUS strategy?

We’ll guide you to your very own strategy during a 30-minute strategy session.

Click here to schedule a time on our calendar that is right for you. One of our growth hackers will contact you at the time you choose.

You’re one step closer to growing your business online!

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Filed Under: Boost Your Brand, Sell More Stuff June 10, 2016

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About Nick Ciriello

Nick Ciriello is the Founder of Cirius Marketing. By coupling care and innovative technology together, he provides cutting edge content, strategy, and marketing solutions that deliver the results small businesses desperately need to stay ahead of the curve. Connect with him on Facebook or on LinkedIn.

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Thank you for being awesome! Bringing the 1158 vision to LIFE, listening, being responsive and truly CARING about your client and getting results."

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Cirius Marketing
P.O. BOX 5139
Fairlawn, OH 44334

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