[CaseStudy] How a Small Business Turned Cold Prospects Into Customers [and Raving Fans]

This is part 2 of a 3-part series on how small businesses can increase their sales exponentially over a short period of time (without going completely stir crazy)!

If you missed Part 1, click the link below:

[Marketing Case Study] How These Main Coon Breeders Grew Their Business Using Our Customer Value Optimization Strategies

Good on that? Keep reading…

Running a business online can be tricky because of the lack of “real” human contact.

One of big things you’ll need to accomplish is establishing trust and building a solid relationship with your email list. They might have downloaded your lead magnet, but you’re not quite golden yet.

So, how do you create a bond with people, that will lead to more sales?

Quick Disclaimer: Sales aren’t everything, not by a long shot! Creating a community around your brand is something you should strive for, above all other things. More sales and business growth are just the byproduct.

Now back to the blog post 🙂

You have to start out with The Ultimate First Impression {email!}.

A well-worded “welcome” email needs to be sent out to new subscribers right off the bat. It should be followed up with a couple more emails {A “Bonding Series”}, to further introduce you and your brand.

We offer the Ultimate First Impression Email as a template — all you have to do is fill in the blanks in the appropriate areas of the email {your name, company name, etc.}, before plugging it into your email automation software.

This isn’t just a “Hey, welcome to my email list!” 3-sentence drive-by email. It needs to be much more than that.

Luigi’s Restaurant — A UFI Email Template Case Study

We hooked up Luigi’s Restaurant with our tried-and-true email campaigns, and The Ultimate First Impression Email is the first thing all of their new subscribers see.

(As with our other clients, we hooked them up with a killer deal on Infusionsoft’s email automation set-up!)

They saw a spike in their sales in a matter of 2 weeks overall, but they were also able to make $3,600 in one day, in online t-shirt sales alone!

How do we explain this phenomenon?

Below, we list a few of the main things The UFI Email Template does to help establish a great brand/customer relationship.

How The First Impression Email Template Works:

It uses the right formula for creating a bond of trust.
It makes the new subscriber feel like they’re not just another customer to you. They feel like they’re part of a community or a group of friends, which is essentially what they are.
It tells them how they can make sure they don’t miss any future emails from you.
It tells them what they can expect from you, and quells any fears of being bombarded with spam.
And more.

If anyone tries to tell you that email marketing is “dead”, send them the link to this blog post.

It’s very much alive, but it needs to be used correctly in order to truly make a difference in the growth of your business.

If you’d like your own editable UFI email template, you can download it now:

Click here to get it.

If you want more direction with email marketing in general, as well as how to create the Perfect series of “Bonding” emails, you can schedule a 30-minute review and strategy session with one of our talented growth hackers:

Click here to schedule your Double Your Sales Review (This one is on the house!).

The UFI email template is streamlined and already perfect. If you do some editing to it beyond just entering your name and business name, you should leave the basic structure in tact. We encourage you to make it your own!

As always, thanks for reading!