Online retailers can use email marketing to make their sales skyrocket! Keep reading as we let you in on what grows businesses quickly and easily.
You might have already heard about how important email marketing is.
How online retailers can use email marketing to increase sales by as much as 400% (so far), and how you can do it without much more effort.
As our partners, Digital Marketer says…
“Once you understand the stages of email marketing — you’ll be able to plug in a couple of autoresponder series (maybe you need to add an Engagement Series or an Ascension Series) and create a new revenue stream.
Here’s the thing…
Your prospect can’t be ENGAGED until they are INDOCTRINATED. And they can’t ASCEND until they are engaged. And so on… make sense?
This is how you maximize profit through email marketing — you send email with purpose — moving customers and prospects from one stage to the next.”
This kind of plan, or “machine” gives you the perfect strategy for…
- Getting new customers
- Bringing back old customers
- Keeping your sending reputation positive
- Engaging fans and customers
- Turning lukewarm fans into raving fans
- Making sales
And much more.
Here are some specific tools and types of emails you can use in different parts of your high-powered email marketing machine.
Online retailers can use email marketing and make the whole process easy by using automation software like Infusionsoft.
Infusionsoft makes it possible to automatically segment and “tag” subscribers based on what actions they take.
Once you set it, all you need to do is keep an eye on your metrics.
Follow Up Emails
Well-positioned follow-up emails are one of the best ways online retailers can use email marketing to boost sales.
If you don’t follow up, leaving massive amounts of money on the table.
This might sound like a lot of extra work, but you can fully automate this process the way you can automate any other sort of email campaign.
Social Proof Emails
These can be in-depth and longer emails full of customer testimonials about your company or about a certain product.
They can be as simple as info about a product, with a couple reviews and a 5-star rating.
Borrowed Authority Emails
Curate some news about how and why your services are so important.
For example, you can grab quotes and link to an article from a trusted news source, or a trusted source in your industry.
This article should educate your customers on why they should buy from you.
Scarcity/Time is Running Out Emails
Let your subscribers know that a deal is about to go away soon.
There are different ways to approach this type of email, but the most effective way is to make a 3-day email campaign.
If they don’t take action on one of the prior emails, they will receive the next one.
These are usually part of the “engagement” or “re-engagement” area of an email marketing machine.
Exclusive Offer Emails
Make your subscribers feel special.
Actually, they should be treated special anyway, because they signed up for your emails! You definitely should give them specials no one else is getting.
These can also be positioned as rewards for taking other actions.
For example, maybe you promised a special offer to those who purchased something in the past.
This can include any type of loyalty campaign.
In every email you send out, even if it’s going to your whole list, it should be as personalized as possible.
This can be as simple as including their first name.
The more an email is personalized to the recipient and their needs, the better it will work to engage and generate sales.
A huge part of personalizing emails is by segmenting your list.
Segmentation should be as detailed as possible.
Just as a simplified example, your list should be segmented between those who’ve made purchases, and those who haven’t.
As you can see, there are lots of ways to use your email marketing machine. Just make sure you know your target audience so you can give them exactly what they want.
Here are more of our email marketing secrets…